LMW Labs was founded by Jessica Riches.

Jess has been advising people on social media since 2011. She's worked at multiple award-winning agencies and as a freelancer with global brands including the Nike Foundation, Marks & Spencer, Toshiba, Channel 4 and Universal Pictures.

She's also worked with countless start-ups SMEs and small campaigns - combining social media and growth.

She regularly talks about social media in the national press, as well as in some books, films and academic papers.

3 facts about Jess

In 2013 she was one of PR Week's 30 Under 30.

She was just one of the youngest on the list - just 23 at the time - and was the lead in the article's introduction.

She persuaded Hugh Grant to join Twitter.

This was part of the strategy that got the Hacked Off petition 100,000 signatures under 3 days.

She did a live round table on Channel 4 News.

And while it was fun talking about Twitter's IPO on live TV, this was her favourite moment in front of the camera.